Target Audience

Target Audience

This website targets people who own businesses at Viña del Mar, as well as people who wish to learn more about this City and all it can offer. It targets people of all ages.

Persona

Persona 1 - Bussiness Owner

Mateo Gutierrez (Fictional Name) is an Apple store owner in Viña del Mar. He is 38, studied Bussiness Administration and is single. His store just opened and he is trying to get more customers. He finds about Viña del Mar Chamber and wants his store to be shown there. He manages his Instagram Page so he knows how to use social media. He will be using a phone and a computer to access to the website.

Persona 2 - Tourist

Mathew Thompson (Fictional Name) is a US Citizen visiting Viña del Mar. He is 47, doesn't have studies and is traveling with his whole family (his wife and 3 children). He wants to find out more about the city and learns about Viña del Mar Chamber and wants to find the best places to visit there. He doesn't use social media nor internet too much. He will be using a phone to access the website.

Scenarios

Scenario 1

Mathew (tourist) wants to know what's the weather going to be tonight, because he wants to go with his family to have dinner. He gets in Viña del Mar Chamber and he finds out that tonight is going to be partially clouded but with a really nice temperature

Scenario 2

Mathew (tourist) wants to find a good restaurant that it's not too far away. He looks in Viña del Mar Chamber and he finds the Bussiness Section in the website and sorts by restaurants to look for directions and place-calification.

Scenario 3

Mateo wants to add his bussiness to the list, so he goes to the Add your bussiness section in the website where he finds a form to submit a picture of his bussiness, the name, a little description and an address.

Scenario 4

Mathew wants to find out about touristic spots at Viña del Mar, so he gets into the website and under the discover section he finds information about that, the closing hours of certain museums and a description of each spot

Scenario 5

Mateo wants his bussiness to appear first when people are looking for phone related businesses, so he goes to the contact information to contact the owners of the site to make a deal.