Overview
Purpose
My purpose with this website is to build revenue for the Rafting Trancura Co. We need it to get to as many people as we can so we can grow our gross income for our plans to our further expansion.
Audience
We are targeting young people (from the age of 16 to 29) with this website. People who are interested in high risk sports such as rafting. We need to build something bold, so as our clients. something with intrepid colors and a clean yet defiant look. We want our customers to visit our site mainly from a desktop or a phone
Branding
Website Logo
Style Guide
Color Palette
Palette URL:
https://coolors.co/27187e-758bfd-aeb8fe-f1f2f6-ff8600| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #27187E | #758BFD | #FF8600 | #F1F2F6 |
Typography
Heading Font: Oxygen
Paragraph Font: Lato
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
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